Snipes will step in esports and become the Official Fashion Retail Supplier for select ESL One tournaments. The starting point will be ESL One Cologne 2018, followed by gamescom and ESL One Hamburg 2018 later this year. The development of a co-branded collection will form the heart of the partnership. The collection will be available at Snipes Stores as well as gamescom.
After a successful test at ESL One Hamburg last year, SNIPES and ESL deepen their partnership which encompasses the presenting rights for the players lounges and an on- the-ground presence with a proprietary shop at gamescom. The all-new co-branded collection will be launched at Gamescom together with ESL – a first in ESL’s 18-year-history. The esports collection will further be available at Snipes stores.
Ismail Boulaghmal, Marketing consultant for the SNIPES board, explains the thoughts behind the partnership:
“We at SNIPES feel deeply connected to gaming culture. Computer- and video games have always been a part of the lives of our community, which is just as excited about skating, BMX, dance, music or street art. So a collaboration with ESL is an organic move for us. Especially since we deeply appreciate the exemplary work that ESL has been doing for years whilst believing in gaming culture.”
Next to the unique collection, fans and players can look forward to players lounges with an urban flair, limited edition goodies and a few surprises at events yet to be announced.
Bernhard Mogk, SVP Global Sales & Business Development at ESL, adds:
“SNIPES stands for urbanity, youth culture and style. It’s an iconic brand that impresses with its unique way of thinking, thus making a perfect partner for us. Together with SNIPES, we want to capture the pulsating charm of esports in our collection and give fans more opportunities to identify with their passion on the ground.”
We look forward to showcasing this partnership right away at ESL One Cologne, which is already in full swing. You can catch all the action on our vast variety of broadcasts in the ESL One Streaming Hub.